No matter how much Web traffic you get, you always want more. After all, the more traffic your website receives, the more customers you have, at least in theory. But maybe you’ve struggled to get even 100 visitors a month to your website. How do other small businesses manage to attract hundreds of thousands of visitors? Below are five tips to boost your Web traffic as well as your sales.
1. Be Unlike the Competition
When you search for your type of product or service, how many search results come up? Now, consider for a moment: what do you deliver on your site that no other competitor does? It’s a challenging question, but one you need to be able to answer to drive traffic.
Here’s an example: River Pools might not be a household name, but they are a stand out in the pool industry. Several years ago the business launched a detailed, useful blog, and now it is the most trafficked pool website in the world, with 500,000 visitors a month. Its content is what makes the website and the business stand out. Does yours?