YouTube’s millionaires: 10 highest earning users

YouTube has exploded since it first launched in 2005, becoming the de facto launchpad for the next generation of internet celebrities. It’s no secret that YouTube’s biggest stars are using sponsored videos and advertising to make a living on the platform, in addition to just making a name for themselves.

But who on YouTube is getting paid the most?

Forbes just published its look at which YouTube stars make the most money. The publication based its rankings on raw, pre-tax estimates of earnings that are derived from “data from Nielsen, IMDB, and other sources, as well as on interviews with agents, managers, lawyers, industry insiders, and the stars themselves.”

Forbes says most of the YouTube millionaires on its list get paid through ads, previews, and sponsored videos. Some of the people on its list also have their own side businesses and book deals.

1. PewDiePie PewDiePie

Income: $12 million

Felix Arvid Ulf Kjelberg is a foul-mouthed Swedish video-game commentator who has absolutely dominated YouTube over the past year. Kjelberg’s videos show him playing various video games while a box in the top corner of the screen shows his reactions to what is happening. Many attribute his success to the attention he pays to his fans — Kjelberg spends lots of time talking about them, answering their questions in the YouTube comments section, and forming a community of “bros.”